Wrapped Rollback Honors First Responders and Much More!

By George L. Nitti When Denny Sponaugle of Cumberland, Maryland, decided to wrap one of his rollback tow trucks, he wasn’t just looking for a head-turner—he was creating a tribute. 

The result? A striking, purple-and-white 2023 International 4700 with a 22-foot Century bed that stands as a mobile salute to America’s first responders. From firefighters rappelling on ropes to the POW-MIA logo, Blue Lives Matter symbolism, and a powerful visual of fire and rescue teams in action, this unit stands out from every angle. 

The front view reveals bold flame graphics enveloping the hood in Sponaugle’s signature purple and yellow color scheme, while the oversized chrome grille reflects the surroundings like a mirror. The passenger side boasts a full scene of fire, rescue, and law enforcement imagery, anchored by a clear “Blue Lives Matter” message and a reminder to “Slow Down, Move Over.”  

“We did this for the first responders,” says Sponaugle, who has been in the towing business for 18 years. “When everybody was bashing the police and first responders a few years back, we wanted to show we support them. It was our way of saying thank you.” 

This truck, despite its show-stopping design, is a workhorse. “It’s a working truck,” Sponaugle insists. “Not a show truck. It’s out there every day, doing real work.” 

The purple and white color scheme isn’t just for flair—those have been Sponaugle Towing’s signature colors from the start. Layered over them are details that reveal just how much thought went into the design: the Maryland and West Virginia flags—representing the states Sponaugle’s team services—the unmistakable face of Tow Mater from Cars for the kids, and tribute elements to law enforcement, EMS, and military. 

“We’ve got the jets, the soldiers coming down the ropes, the ambulance, the fire truck, even a medevac helicopter—it’s all in there,” Sponaugle explains. “Everything that keeps us safe.” 

He credits Illusions Wraps of Fredericksburg, Virginia for the artwork and high-quality finish. “They’ve been working with us for a while,” he says. “They nailed it on this one. People love it.” 

Sponaugle’s journey into the towing world began after retiring from UPS. “It was always an interest,” he says. “We started the company right before I retired. I’ve always believed if you treat people right, you can do anything. That’s how we’ve grown.” 

Today, Sponaugle Towing operates seven trucks, including three heavy-duty units. And every year, Sponaugle’s hosts an open house celebration complete with live music and fireworks—drawing crowds of 600 or more.  

“It’s about the community. We’re here to serve,” said Sponaugle. “Keeping the customer happy—that’s what it’s all about.”