Tow Operator Featured on NBC for Excellence in Towing

NBC News recently featured Roa Atia, the powerhouse behind ABBA Towing in Fairlawn, NJ. Over the last several years, Roa has earned American Towman’s prestigious ACE Award for Achievement in Customer Excellence, which placed her among the top 1% of towing companies nationwide.

Known for her bright smile and unstoppable work ethic, Roa is breaking stereotypes in a male-dominated industry. “People expect the big guy with cigarettes—and you don’t get that in my company,” she joked in the NBC interview.

Roa co-founded ABBA Towing in 2008, named after the legendary band, with her late husband, building the business from the ground up. After his passing in 2011 from pancreatic cancer, Roa faced a pivotal choice: give up or take the wheel herself. She chose the latter, balancing the demands of running a towing fleet with raising two children.

From pushing stranded vehicles to hauling massive trucks, Roa thrives daily in her role as a tow operator. “Every day I start all over again,” she said. “It’s going to be a great day.” Source: https://nbcnewyork.app.link/