Tow Life, TikTok Fame, and the Legacy of Black Betty and Opal

By George L. Nitti It’s hard to miss Brian Wagaman’s tow truck "Black Betty," named in honor of his late grandmother. Wrapped in neon green with a cartoon version of his bearded face on the hood and a tribute to his late cat Opal on the cab, the 2024 International rollback with a 21 ft. Century Chevron is a rolling brand. 

Wagaman, better known to his 1.2 million followers as Tow Truck Wags, has carved out a massive presence on TikTok and Facebook by pulling back the curtain on the trade. His social media training videos—filmed using camera mounts fixed across the truck, including one up front—demonstrate towing techniques, gear, and safety tips in a way that’s both educational and entertaining. 

“I get hundreds of messages a week thanking me,” Wagaman said. “That means more than anything.” 

The graphics—bright green splatter and sharp block lettering—were part of a deal when he got the truck in St. Louis. “The wrap company was next door to the builder, and they threw it in with the truck,” he said. “I picked green because it’s loud, it pops, and it’s my signature.” 

What really pops is the cat on the cab—Opal, Wagaman’s beloved companion of 20 years. “He was with me through homelessness and addiction. I had nothing, and he never left my side,” he said. “He passed in September, but I wanted to keep him with me.” 

The truck also features a skeleton on the rear, originally a Halloween addition. “I threw it on for a parade, but it just worked. The kids love it,” he said. 

The fun doesn’t stop there. Wagaman also installed an ice cream truck-style music box, which plays when he’s rolling through neighborhoods. “It’s for the kids,” he said. “And honestly, the adults get a kick out of it, too.” 

Though he’s been towing for a decade, Wagaman only launched his own company—Tow Truck Wags—a little over a year ago. In that time, he’s become a AAA affiliate and a go-to gear reviewer for brands like B/A Products. His reach has expanded from tutorials to awareness campaigns: he recently attended the funeral of a tower’s son, helping raise visibility for Slow Down, Move Over efforts. 

With a growing platform, a one-of-a-kind truck, and a message that blends fun with safety, Tow Truck Wags brings attention to the unsung heroes of the towing world.