Plotting a Modern Design

By George L. Nitti

Time for a change? Chris DiNino, general manager of Town Plot Automotive Inc. of Waterbury, Connecticut, thought so, explaining why the company, over the last few years, has made changes to their tow truck graphics, which were once all painted.

“We used to do everything in house. Those paint jobs were time consuming because each color was applied and taped separately. We had to clear over everything,” he said. “It would tie up our paint booth for seven days. It was a lot of labor and a lot of time.”

He added, “Wraps are more efficient and cost effective.”

To date, the company has redone three of the members of their fleet in a snazzy wrap that bursts with a spectrum of lines, slightly tribal, consisting of subtle variations of green, even aqua, rather than the old-style two-toned colors of green and white.

“Working with graphics company 32 Signs, I said to them, ‘Let’s try out a wrap. I want something new with tribal striping but more modern looking.’ We went back and forth. I would say there’s a little tribal in there. We worked it until it fit.”

Their 2017 Kenworth Tractor W900 with a 2021 50 ft. Landoll 440B is a perfect specimen of the new style they’ve cultivated.

“I use it for bigger accidents,” he said. “We had a void in our business and were outsourcing those jobs and so I said, ‘Let’s get a nice tractor and a low boy and open another door.’ We got it at the end of 2020.”

On the side of the truck, at the foot of the doors, the subdued “Town Plot” name stands out in white lettering against an all black background. DiNino said, “Because the design is busy, I didn’t want to put many words on it.”

Although an unusual name for a tow company, Town Plot has been around since 1968, and does a lot of local work, including all of the automotive repair for the state police. “We have a good reputation.” he said. “Everybody knows us here.” Brag @ TIW! Should your truck be featured here? Send a few pics and your contact information to the editor at georgenitti@gmail.com. You might even be selected to go in print, too, in American Towman magazine!