Keepin' the Dream Alive

Jensen Towing and Recovery in southeastern Wisconsin has been featured on TowIndustryWeek.com in the past. In 2006, founding owner Mike Jensen lost his life in a motorcycle accident, and his wife, Paula, has worked extremely hard to keep the dream alive and grow Mike’s legacy, adding new trucks and employees.In fall of 2011, we showcased the company’s 2011 GMC 3500HD with a Vulcan 807 self-loader.Another truck that stays busy along the I-94 corridor in Racine and Kenosha counties is their Peterbilt 379 with a Century 25/30 body.“It was Mike’s final tow truck purchase. That’s why it says ‘MJ’s Baby’ on the side of the sleeper,” Paula said.Its imposing stature is noteworthy due to the bright red primary color covering its rugged body. Nothing fancy. More like indomitable, or formidable …One area of the truck that stands out is the metal-like cutouts on the hood and around the cab. Inside of each cutout is the color black.Another feature that makes this truck’s graphics unique is the name Jensen’s written across the center part of the Century body, in a thick yellow font with a dark black shadow, helping to express its full strength. The black, yellow and red colors blend well on this truck.On the doors of the truck is a purple decorative “J” against a black backdrop. It’s encased in a part-diamond shape similar to Superman’s “S,” and “Super” is written just above. Somewhere on the truck, you’ll find the words “Keeping the Dream Alive” to tie it all together. “For Mike it was a passion from the start. For me, it became one,” Paul said.Brag @ TIW!