Hooked on “Pink Hookers”

The reality tv show “Hustle and Tow” spotlights eight tow companies across the nation, including Pink Hookers Towing of New Castle, DE., an all-woman tow enterprise. As a result, their tow business has gained prominence with their new found recognition on A&E television. On the show, company owners, Myesha and Areesah, along with their finely clad lady drivers, are shown making rounds to private parking lots, towing illegally parked cars with their Dodge 4500 with a Jerr Dan bed. According to Myesha, company branding was a big part of being discovered by Hollywood producers looking to make a reality show about the lives of towers. She said, “We just put ourselves out there with our brand and stayed relevant on social media and they reached out to us.” Ladies who wear pink who are in the towing business are a rare breed and command attention, as does a company name that offers other suggestive and salacious possibilities. “We get phone calls all the time because of our name,” said Myesha. “Somebody recently called and said, ‘Is that all you are doing is hooking up cars.’” Indeed the company name is an attention grabber, easily hooking you in. The graphics, designed by Routh Signs of Greensboro NC, state “Pink Hookers Towing” and is creatively rendered, containing unusual font flair. If things are not clear, the tow chain, just under their name, helps spell things out. Also on both sides of the truck is the slogan girlpower#, which encourages and celebrates women's empowerment, independence, confidence and strength. Myesha said, “My take on it is that this a male dominated field. Girls can do it too.” No doubt the ladies at Pink Hookers have got it, particularly when they are up against hostile and irate people who don’t like to see their cars towed under the circumstances. Beware, these tough girls are brave road warriors, not afraid to carry licensed guns in an open carry state in the thick of mayhem that sometimes ensues doing a tower’s duty. Myesha said, “I know. A lot of danger comes with the territory.” Finally, pink connotes breast cancer awareness, which these two gals can relate to, Myesha losing her mother from cancer at only 45 years of age and Aretha, fortunately, seeing her mother survive from a bout of cancer herself. They are “Towing for a Cure,” which is also stated on their trucks. Show business has boosted their brand, bringing these two fresh faces and their company to the light of day. The phone is ringing a little more, and their brand, which includes coffee cups, water bottles, tee-shirts and more are flying off the shelves. But it’s the love for what they do, the fact that towing is always something different every day, that keeps them hooked and on the road. Editor's note: This story was originally published on 4/28/21.Brag @ TIW! Should your truck be featured here? Send a few pics and your contact information to the editor at georgenitti@towman.com. You might even be selected to go in print, too, in American Towman magazine!