Green Power and Fresh Fleet Design

By George L. Nitti Capital Towing & Recovery has been turning heads lately for its bold new graphics and growing partnership with Custom Built Wreckers. The Columbus, Ohio tow company recently completed a full fleet rewrap that highlights its name in striking green and black lettering, signaling a confident, modernized identity. 

“We wanted our name to stand out more,” said owner Brandon Harris, who founded Capital Towing in 2007 after serving as a police officer. “The previous scheme looked great, but our company name kind of got lost in the graphics. We felt we were able to accomplish that with the new redesign.” 

The transformation was no small investment. Brandon said the company spent about $230,000 rewrapping its entire fleet, which includes more than 100 pieces of equipment and around 60 power units. The new look was produced by Best Graphics in Westerville, Ohio, which also wrapped Capital’s newest unit — a neon-green-and-black Custom Built 50-ton wrecker. 

The design makes an immediate impact. The high-contrast neon green and black palette projects energy, visibility, and precision, a look that mirrors Capital’s momentum. Green accents emphasize the boom, stabilizers, and body panels, while angled black striping creates a sense of motion and strength. The CAPITAL logo appears in bold, italicized block lettering, with “Towing & Recovery” clearly visible beneath while above is the cityscape of Columbus, serving to reinforce Capital’s brand. Brandon said, “Being born here was one factor why we went with a cityscape. The company was named ‘Capital’ because Columbus is the capitol of Ohio.” 

Social media icons and the company website, managed by OMG, complete the wrap. “We wanted something that not only looked powerful but also represented who we are — professional, modern, and proud of what we do,” Brandon said. “We leverage technology in everything we do to make our operation more efficient, more effective, and safer for everyone involved.”  

The truck also represents the fourth wrecker Capital has ordered from Custom Built Manufacturing of Kane, Pennsylvania. “We’re slowly replacing our entire heavy-duty fleet with Custom Built wreckers,” Brandon said. “I think the truck is the best heavy-duty wrecker hands down in the market today.” 

Brandon praises Custom Built’s focus on simplicity and reliability. “It’s a simplistic electrical design, simplistic hydraulic design,” he explained. “Their aluminum boxes are better quality, they’re deeper, you can fit more equipment into them — it’s just a more quality product.” 

As Capital Towing continues to grow, serving 23 police agencies and private clients, its green-and-black fleet stands as a bold emblem of quality, reliability, and pride.