Graphics Fit for a King

By George L. Nitti 

Often outstanding graphics stand out for a variety of reasons. Color scheme is a primary attribute. Creative lettering another. A catchy logo and other images help. Blending together, these ingredients can make for the perfect tow truck. 

Tow King of Waco, Texas has the right package of elements giving shine to their 20 tow trucks. Drawing on the help of Precision Graphics over the last four years, their stellar wraps turn heads like a boom in the sky. 

Their 2022 Kenworth with a Vulcan V103 50 ton is three weeks fresh on the road after spending nine months cycling through a delivery process.  

Owner Gary Hoffman said, “We purchased three new heavies over the last six months. We had to replace one due to an accident and took advantage of an opportunity to buy another knowing how tight the market is.” 

In terms of color schematic, the company has had a 30-year tradition of using green. 

“The first truck that we bought was a two-tone green in 92',” said Hoffman. “We stayed green and when we started doing wraps, we’d buy a black truck and then do the green wraps on it.” 

Green flames envelop a good part of the wrap, particularly the hood and doors, where they cascade over and down the sides, with large chains crisscrossing. 

Another stand-out feature is its creative lettering, written in a royal font, spelling out the company name and aptly accompanied by a crown.  

“The company name came about from a road trip,” said Hoffman. “Someone threw out the name ‘Tow King’ and it stuck. We put a crown on the initial truck and now it includes all of them.” 

Other lettering, written in a hot pink, includes words on the boom like “Texas,” “Mistress,” and “Heavy Duty Recovery.” 

Always ready for duty, on the front of the unit, it states “Rolling 24/7,” while a pair of dice completes the image. 

The back of the unit includes reflective Chevron lettering with the words “Slow Down, Move Over.” 

Should your truck be featured here? Send a few pics and your contact information to the editor at georgenitti@gmail.com. You might even be selected to go in print, too, in American Towman magazine!