Eye Candy Camouflaged Design

George L. Nitti Although a camouflaged design is often meant to conceal an object or person from discovery, when displayed in the open, like a tow truck, you can bet it catches the eye. In the case of Mr. C’s Towing, with a main location in Los Alamitos, Calif., that is good news, as their latest wrap, done in a blue, gray and white patterned camouflage, turns heads and leaves a memorable impression. According to Mr. C’s general manager, Ricky Northcutt, a 17-year veteran of the company, Mr. C’s tow trucks are uniquely wrapped, including their 2019 Chevy 6500HD with a Vulcan lift. Northcutt said, “The inspiration behind the wrap came from a YouTuber called Daily Driven Exotics that drives around in a Lamborghini. We copied the design. He goes to shows and does documentaries on his adventures. When his car breaks down we come to pick him up. He has an audience in the millions.” Like the wrap on the Lamborghini, Mr. C’s newly minted Chevy was wrapped by the same company, Protective Film Solutions of Costa Mesa, Calif. Outside of the highly immersive, eye candy camouflaged pattern, the white lettering is easy to read, clearly presenting the company name on the side of the unit, large lettering spelling out 24 hour service, several of its other locations, it’s phone number and the purpose that it serves: official police towing. For Mr. C’s, this is the 3rd time they have switched out their recovery truck, keeping the same Vulcan wrecker originally purchased in the 90’s. Northcutt said, “Although Ford commands about 85% of the light duty market, we are ‘Chevy Guys.’ For a while Chevy was out of the towing market but now they are back in.” With approximately 50 units in their fleet, the bulk of Mr. C’s work includes police impounds, recoveries, and high-end towing, where they transport as far as Santa Barbara and Las Vegas. “Orange County Calif. is the exotic car county of California,” Northcutt said. “We do about 20 cars a day transporting cars to and from car shows and old vintage porsches to people like Jay Leno.” Northcutt further added, “To do this kind of work, you have to gain trust with the customer. In Orange County, everyone knows who we are.” Brag @ TIW! Should your truck be featured here? Send a few pics and your contact information to the editor at georgenitti@gmail.com. You might even be selected to go in print, too, in American Towman magazine!