Bumper Stickers/Posters to Remind Drivers in Jersey to “Slow Down, Move Over”
New Jersey Department of Transportation (NJDOT) along with a coalition of transportation agencies that comprise the NJ Traffic Incident Management (NJTIM) task force, launched a bumper sticker and poster campaign to raise public awareness of the Slow Down, Move Over Law.
“The Slow Down, Move Over campaign is not just a catch phrase. For the emergency responders and others who serve the motoring public, the highway is their office,” NJDOT Commissioner Diane Gutierrez-Scaccetti said. “We want everyone to get home safe, every night. The goal is to remind drivers approaching stopped emergency or work vehicles to please slow down and if it is safe to do so, move over. That simple act could save a life.”
The eye-catching, florescent, pink stickers, which match the emergency incident sign color used at roadway incident scenes across the United States, will be placed on the bumpers of NJDOT and participating emergency response vehicles across the state.
In addition to seeing these bumper stickers on state vehicles, Quick Chek, is partnering with the NJTIM coalition, and will be displaying the Slow Down, Move Over posters in the windows of 72 of their New Jersey stores and at 67 gas stations.
There have been 22 emergency responders and highway workers struck and killed throughout the United States in 2021 as reported by the Emergency Responder Safety Institute, www.ResponderSafety.com. This number does not include injuries.
“Our law boils down to simple courtesy and the care and caution we should all inherently be showing the folks that are working on and around our roadways,” said Eric Heitmann, Director of the New Jersey Division of Highway Traffic Safety. “These folks already have a dangerous job – and we can all do something to make it safer for them – simple courtesy.”






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