Bold Visibility, Local Identity

By George L. Nitti On a 2023 Ram 5500 equipped with a Jerr-Dan MPL-40, Sadler’s Towing, located in Alexandria, Louisiana, has turned a functional work truck into a rolling billboard built for visibility and recognition. 

Owner Kevin Sadler, who has served Central Louisiana since 2009, made a deliberate shift away from the company’s earlier, more simplistic designs. “We used to just run white or black with minimal lettering,” Sadler explained. “It wasn’t catching people’s attention—especially on the side of the road.” 

That realization led to the bold wrap now defining the fleet, anchored in purple and yellow, the company’s signature colors. The high-contrast palette, complemented by black, gray, and the truck’s factory white, dramatically improves visibility in roadside situations. 

The design itself was created by Destiny Boatwright, a local designer from La Wraps & Graphics, who worked closely with Sadler to refine the look. The final result reflects both aesthetic appeal and practical function, something Sadler says “changed everything for us.” 

From a graphics standpoint, the wrap excels in movement and flow. Sweeping bands of yellow and purple run cleanly along the body lines, guiding the eye across the truck while reinforcing a sense of motion and professionalism. The layered transitions between colors add depth without clutter, maintaining clarity at highway speeds. 

The typography is bold and purposeful, with “Sadler’s Towing” prominently displayed for maximum readability. The required Louisiana Public Service Commission numbers are integrated cleanly into the design, ensuring compliance without disrupting the visual balance. The company’s slogan—“We met by accident”—adds a memorable and human touch, reinforcing brand recall. 

Beyond aesthetics, the wrap also reflects local pride and identity. The purple and yellow color scheme ties into community connections, including sponsorships with Alexandria Senior High and regional influences, making the truck a recognizable part of the local landscape. 

Overall, this wrap looks good. Highly visible, instantly recognizable, and rooted in both function and identity, Sadler’s Towing has created a graphic package that performs where it matters most: on the road.