Big Sexy on the Road

By George L. Nitti When you see a sharp looking, spiffed up black tow truck rumbling down the road in Shelby, North Carolina — adorned with chrome accents, flashing graphics, and a bold logo — chances are you're looking at "Big Sexy." 

George Miller, owner of Unique Towing and Recovery, said, “I wanted something crazy. Something different that nobody else around here has.” 

Not just the driver, Miller is the designer, too. The high-impact logo that adorns the side of his 2024 Hino extended cab Century 12 series lcg bed is entirely his creation, from the graphic design to the final print. “I do everything myself,” George explains. “I design it, I print it, I even did all my business cards.” 

With background exposure to graphic design and a drive to stand out, George took the time to study the local competition and realized many towing businesses didn’t invest much in branding. “They just had block letters or generic cursive,” he says. “I wanted a logo that was big, flashy, and cool — something kids would see and think, ‘Hey, that looks like a toy truck.’” 

The result? A digital rendering of his own truck, turned into a futuristic, comic-style logo that’s impossible to miss. “People take pictures of it all the time when I’m driving,” he laughs. “That’s how I know it’s working,” said Miller. 

And the name “Big Sexy”? That’s a nickname from Miller's old days as a bouncer back in South Jersey — a name that stuck. Originally from Williamstown, NJ — midway between Philly and Atlantic City — George relocated to North Carolina to find a quieter pace. “Shelby’s just your average little town, but I like it. It’s laid-back,” he says. After selling his previous towing business up north, he restarted from scratch in North Carolina a year ago and hasn’t looked back. 

Now, he’s looking to push things even further. “I’m taking a lot of the pieces off the truck and getting them powder-coated purple,” he says. “Not quite a show truck — but I want that level of detail and flash every day. That’s how people remember you.” 

George sees the visual presence of his truck, particularly his logo, as essential to business success. “People call me because they remember my truck,” he says. “The flash works.” 

George is already brainstorming the next round of graphics — this time inspired by Mortal Kombat characters. “I’m always working on something,” he says. 

George embodies the do-it-yourself spirit. “I don’t like relying on other people,” he says. “I’d rather learn it and do it myself.” 

In an industry built on grit and reliability, George proves that a little flash — and a lot of DIY hustle — can go a long way.