All-American Runs Deep

By George L. Nitti

“In America you have the ability to have a dream, to chase that dream and to realize it. And there is nothing that stops you from doing that.” Mike Phillips, All-American Towing & Recovery

Blessed with freedoms and opportunities, tow companies across America share deep patriotic feelings. 

Mike Phillips, owner of All-American Towing and Recovery, which is located in Justin, Rhome and Denton, Texas, credits his ability to have built his business because of these liberties.

He said, “I don’t believe that there are too many countries in the world to give you the opportunity to do what we’ve done.”

Phillips established All-American in 2013 with one heavy duty tow truck and has broadened his business to include servicing law enforcement, light duty, hazmat and storage.

He said, “The first few years for us were hard. Nothing was given to us, but because of the country we live in and the freedoms that we have, through hard work and dedication, we have exceeded to a point that were happy with.”

The pride Phillips has in America stems from being part of a large family, many of whom have served in our military.  He said, “We have always had an extreme amount of patriotism. It runs deep.”

All of that has cascaded into All-American’s branding, with 19 units in their fleet, all patriotic themed, including their 2021 Kenworth 900 with a 9055XL Century.

On the wrecker’s side, the All-American logo stands strong in red against a white background. The lettering, written large, has a retro/mechanical feel that Phillips says was inspired by a dilapidated tow truck across the street from a Rock City tourist attraction.

With his wife’s creative flair, they designed a waving tattered flag, which flows along the front side of the unit and includes a host of stars. “No matter what breaks this country down, that flag will still wave regardless of the condition,” Phillips said.

On the side, a slogan states, “Reinventing the Standard,” which taps into the company ethic of ensuring their drivers are trained, formally.

“We want our operators to treat this as a career,” he said. “We want to break the stigma of a tower as a ‘tow truck guy.’ We want to maintain the same professional standard of police officers or fire department employees. We hire and strive to have professionalism at all times.”

With blue and red lights and plenty of chrome to add to the mix, it's no wonder this unit gets so many heads turning.

Phillips said, “We get compliment after compliment on our trucks. I didn’t want our graphics to be so busy that it took away from the trucks or the company name. I think they have just enough flash, just enough chrome to make them recognizable, memorable and easily read.” ........................... ........................... Should your truck be featured here? Send a few pics and your contact information to the editor at georgenitti@gmail.com. You might even be selected to go in print, too, in American Towman magazine!