A Star that Stands Out

By George L. Nitti

A star has defined and branded Aaron Campeaux Towing of Saint Rose and Kenner, La., since their beginnings as a tow business. Each of their trucks carries the company’s yellow star, a signature ingredient that has followed owner Aaron Campeaux before towing.

“From the time I was a little boy, I’ve loved stars,” he said. “I even have a large tattoo on my right arm that is a star. When I worked for Al Copeland, who was the founder of Popeye’s Chicken, I had a chance to work at his restaurant and at his off-shore racing company, where he had Monster Trucks, which had stars on them.” 

Since then, Campeaux’s star has risen, the company growing their business, adding property, a 2nd location, trucks and more police rotations.

One eye-popping unit is their 2019 Peterbilt 337 with a Jerr Dan 21 ft. flatbed, which Campeaux proudly asserts was featured on the A & E television series, Hustle and Tow. “Being on the show helped my company big time,” Campeaux said. “Everybody began to notice that Peterbilt. They did so many angles of me driving in the city. It really helped my brand. When people see the truck with the yellow star, they say, ‘that truck was on a TV show.’ A UPS guy said, “That’s a star that stands out.”

The show also brought attention to Louisiana, whether highlighting some of Campeaux’s tows in New Orleans’ French quarter or the swamps of surrounding areas. Campeaux said, “Down here, people greet each other with hugging and kissing on the cheek and calling each other ‘baby.’ The culture down here is so different. You will see alligators walking across the street.”

The black and silvery truck is abetted by all-chrome bumpers, a visor, tool-boxes, and sparkling clean swangers. Campeaux said, “I have very clean trucks. I have someone who comes every week to clean and polish them.” Add in the customized lights, and this truck shines!

As for the future, Campeaux does not plan to rest, desiring a few more trucks, another heavy duty, another location….

He said, “It’s a personal goal to see how much I can do. You only have one life to live.”

Brag @ TIW! Should your truck be featured here? Send a few pics and your contact information to the editor at georgenitti@towman.com. You might even be selected to go in print, too, in American Towman magazine!