A Flashy Update

By George L. Nitti 

Sometimes a tow truck needs a little extra something – graphically speaking. Call it a makeover. Call it refurbishment. Call it a new design on an old variation. Or call it simply an “update.”  

So says Evan Yocum, an integral part of the family owned and operated business, Yocum Towing & Recovery of Allentown, Pennsylvania, established 2002. 

As the driver of one of their latest acquisitions, a 2021 Peterbuilt 389 with a 35-ton Jerr-Dan, Evan is feeling the pride that comes with a new set of wheels. And a few alterations in design. 

"We wanted to do an update on our graphics and give it a little more flash," he said.

Already flashy like a fire truck, with its bright red colors arresting to the eye, Yocum’s additional changes, like their enlarged tow name on the real estate side of the wrecker, give it more prominence and boldness. The lettering is punctuated in an effervescent silvery modern font, accented with black shadows and written on a downward tilt. 

Cutting through the company name is an oversized tow chain which picks up at the back end of the unit as well. 

Of course, silver is a nice contrast with red, while an orange sun, serving as their logo, takes up space between the red background and company name, giving an aura of 3D. 

“It pops in your face,” said Yocum.  

Helping us to move along the wrecker’s surface are the blue “swirly” lines that add motion like a winding road, snaking along from front to end. 

Bells and whistles you might ask? 

Why of course. “Extra strobe lighting on the side, an underglow, extra marker lights, big chrome visor, window chops....” 

The company door is more modest, with their abbreviated logo, YTR, written in small lettering, the same lettering used on their tee-shirts that they sell. But their Yocum name on the back of the truck, written gargantuan sized, surely makes up for the sizing difference found on the door. 

Together, the deep hues of silver, red and blue all meld together in this special concocted design – giving it a fresh feel. Like spring. Like a spruced-up house.  

Brag @ TIW!  

Should your truck be featured here? Send a few pics and your contact information to the editor at georgenitti@towman.com. You might even be selected to go in print, too, in American Towman magazine!