The Week's Features
California towman comes to rescue of trooper under attack
Extra-thick low-clearance roadside mat is 2' wide by 4' long
Delinquency on payments highest since 2010
Man of Steel graphics are a company’s moving billboard
Some 32,000-pounds of peanuts makes a mess
Digital Edition
Click Here
Events
AT ShowPlace
Las Vegas, NV.
May 8-11, 2019
Tow Expo Dallas
Dallas, TX.
August 15-17, 2019
AT Exposition
Atlantic City, NJ.
Dec. 4-8, 2019
Don't Miss It!
Tired of losing cash calls because of price?  Learn how to sell value over price and how to get over the price objection. Mike Porter of Speed’s Towing will also show tow business owners how to train your dispatch team to make the sale. Join Mike for his informative session titled, “Selling Your Value to Callers,” during Tow Industry Week taking place at the American Towman ShowPlace, May 8-11 at the South Point Hotel & Casino in Las Vegas, Nevada.

atshowplace.com
logotype
Translate Language  
American Towman Magazine Presents the Week in TowingFebruary 20 - February 26, 2019
hd-illus

With a Western Flair

0 2725dBy George L. Nitti

During the Spirit Ride's successful campaign through Nebraska last week, Lone Tree Towing & Recovery, with locations in Aurora, Central City and Grand Island, participated with one of their wreckers: an attention-grabbing 2007 Peterbilt 378 /Century 9055 50-ton.

It made an impact in supporting the cause to bring awareness to the Move Over law.

One of the unit's most striking features was the large company name written across the side of the unit in a bold Western typeface.

"My family has always been involved in the rodeo," owner Troy Wells said, "and Western lettering is something I like. Most every small town and fairgrounds in Nebraska has a rodeo. It's very popular here."

The company name came about as Wells and his wife were living in Central City, which in the mid-19th Century was called Lone Tree.

"Legend has it that the Lone Tree's name sprung from a cottonwood tree that could be seen from miles," Wells said. "Pioneers traveling westward marked it with carvings. Eventually it became a landmark and other local companies have used the name. That's how we came up with our name."

The reflective lettering of the company name sits on top of a sprawling image of the American flag, adding dimension and good old-fashioned American spirit.

"After Hours Grafix did the wrap," Wells said. "I think they did a really good job. The flag gets a lot of attention. We do a lot of parades in the summer, especially the Fourth of July, so it fits right in."

The mostly white unit has a few red lines for contrast that also blend with the imagery.

The back of the unit is decked out with a reflective chevron lettering on the back and additional Move-Over messaging.

Wells said, "This year we lost one of our customers who was hit roadside. It's making us step up our game to promote safety."

Brag @ TIW!
Should your truck be featured here? Send a few pics and your contact information to the editor at bdooley@towman.com . You might even be selected to go in print, too, in American Towman magazine!
Translate Page
Contact Us

WreckMaster President Justin Cruse said that the WreckMaster Convention will bring together towers from all over North America to provide a unique and beneficial opportunity to broaden knowledge.
© 2019  Tow Industry Week/American Towman Media, Inc.