The Week's Features
Tow Expo Dallas' winning trucks are highlighted
Towman Scott Shover is being called "a guardian angel"
Redi-Letters' lighted signs easily mount on wreckers
Suspending auto repos of clients impacted by Hurricane Harvey
Or, do government controls actually work?
Digital Edition
Click Here
Tow Expo Dallas
Dallas, TX.
August 17-19, 2017
AT Exposition
Baltimore, MD.
Nov. 17-19, 2017
AT ShowPlace
Las Vegas, NV.
May 9-11, 2018
Don't Miss It!
In his seminar, "Dispatching, GPS and Mapping Innovations," Todd Althouse of Beacon Software will take a look at how a dispatch office has changed in the last 20 years. He'll review modern tools available to dispatchers, such as GPS locations, PTO activity, computer-assisted dispatch for driver recommendations and much more to improve efficiencies. This Management Conference seminar will take place at the American Towman Exposition, November 17-19 at the Baltimore Convention Center in Baltimore, Maryland–register today!
Translate Language  
American Towman Magazine Presents the Week in TowingSeptember 13 - September 19, 2017

Memorable Wrap with Positive Flow

0 cf9bfBy George L. Nitti

Easy memorability with a simple name is both good for customers and the company, particularly if the name pops out on the truck, like it does at Bill's Towing and Auto Repair in Lodi, Wis.

A good illustration of their logo design can be found on one of their newest acquisitions, a 2016 Peterbilt/Century 1150 Rotator.

"Since the company was founded in 1993, we've had the same logo on our trucks," said Jason Grams, operations manager at Bill's.

What grabs interest is the sheer size of the name located on both sides of the unit, the forward flow and curve of the graphic and the lettering's yellow color schematic coordinated against a blue, two-toned background.

Part of these graphics is a wrap by Dendy Hill Graphics of Chattanooga, Tenn.

"We went with the wrap partly because of the high cost that would be incurred of changing the background color of the manufactured all-white truck," Grams said. "Also, we were concerned that changing the background color over time would cause the paint to flake and that it wouldn't hold up."

Thus they decided to go with a partial wrap, discovering that they liked the way it integrated with the all-white background, leaving the hood and cab white.

"[Dendy Hill Graphics] spent countless hours working on it," said Grams. "They would send us ideas and then we would redo the proof. Initially the colors didn't flow and we weren't happy about the way the racing stripes were going, so we made numerous changes to the design."

What's beautiful about the graphics on this truck is that the stripes and the logo have a uniform flowing presence signifying action and movement. Although many trucks have racing stripes, here it's how they are integrated with the other graphics that promote its beauty and aesthetic design.

The company name Bill is emphasized on other parts of the unit as well, including the boom, behind the cab and backside of the rotator.

"It's a decal that we put over it," Grams said, "in case we decided to sell the unit. That way a company that bought it could keep the wrap just as it is. That's something that a lot of companies don't think about."

Brag @ TIW!
Should your truck be featured here? Send a few pics and your contact information to the editor at You might even be selected to go in print, too, in American Towman magazine!

Here Comes the Bull

By George L. Nitti

In Fontana, California, Toro Towing has built up a large presence, due in part to the high demand for towing services that stems from heavy congestion in the region.

"Fontana is called the 'City of Trucks,' " said Toro owner Juaquin Conchas. "In a one-mile radius, there are 20 dealerships."

High demand alone, however, is not enough to sustain or grow a business. It takes a tough owner like Conchas to guide the ship with a sense of direction and perhaps a streak of stubbornness.

He admits that he has such a streak.

"When I want something, I'm going to get it," Conchas said.

Thus "Toro," which means bull, is a fitting name for the company that Conchas started from scratch 15 years ago.

The bull serves as its logo, where it's strength stands out on all of their units, such as their 2014 Peterbilt 388/Century 40-ton rotator.

"People take pictures of it all of the time," Conchas said, "When I helped design the graphics, I wanted it to be seen from a distance."

He said that was a big reason for the red, white, black and silver color scheme he chose for the company colors.

The red and black colors naturally pop against the unit's white background. They serve as the primary formations that streak and zigzag across the unit's side, adding an abstract dimension that underpins the fury-enflamed, nostril-flaring, teeth-bearing portraiture of the bull.

The metallic silver that accentuates the truck's backside helps to showcase the company name and phone number.

There is no problem seeing these graphics from a distance, including the boom, which reinforces the company name.

The unit, rewrapped because of damage, was picked up at the American Towman ShowPlace and Exposition a few years back, one of several that Conchas has purchased.

"We have three more on the way," he said. "I work as hard as I do because I don't want to lose what I have. I want to keep on growing."

Brag @ TIW!
Should your truck be featured here? Send a few pics and your contact information to the editor at You might even be selected to go in print, too, in American Towman magazine!
Translate Page
Contact Us

WreckMaster President Justin Cruse said that the WreckMaster Convention will bring together towers from all over North America to provide a unique and beneficial opportunity to broaden knowledge.
© 2017  Tow Industry Week/American Towman Media, Inc.