The Week's Features
Tow Expo Dallas' winning trucks are highlighted
Towman Scott Shover is being called "a guardian angel"
Redi-Letters' lighted signs easily mount on wreckers
Suspending auto repos of clients impacted by Hurricane Harvey
Or, do government controls actually work?
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August 17-19, 2017
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Nov. 17-19, 2017
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May 9-11, 2018
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In his seminar, "Dispatching, GPS and Mapping Innovations," Todd Althouse of Beacon Software will take a look at how a dispatch office has changed in the last 20 years. He'll review modern tools available to dispatchers, such as GPS locations, PTO activity, computer-assisted dispatch for driver recommendations and much more to improve efficiencies. This Management Conference seminar will take place at the American Towman Exposition, November 17-19 at the Baltimore Convention Center in Baltimore, Maryland–register today!

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American Towman Magazine Presents the Week in TowingSeptember 13 - September 19, 2017

Eclectic Mix Brings Rotator into Spotlight

0 869fbBy George Nitti

When Ted & Stan's Towing Service of Miami, Fla., set out to cover their new 2014 Kenworth T800/60-ton Jerr-Dan rotator with new graphics, they wanted to do something different. Manager Danny Fernandez said that when he went to Brazil Graphics, he was specific about what he wanted.

"This is our new rotator," he said, "and I don't want any animals on it. No cartoons or monkeys. We want something professional—something that looks clean and good."

That's precisely what they got. A no-nonsense wrap that is an eclectic mix of modern design, classic patterns and funky lettering, all competing for space on a valuable asset that gets plenty of recovery action.

"Ted and Stan started the business in 1947 and they are no longer around. My friend bought it from them a long time ago and kept their name," said Fernandez.

The company name stands out in a large, unique script that is easily visible and is repeated across the doors and boom. The all-red lettering pops out against the black-and-white net-shaped classic pattern that sits behind it. It's a somewhat odd arrangement—but it works. The phone number is clearly visible under the company's name.

When matching two items such as having one solid and one patterned, the resulting combination will most likely work as long as the colors contrast. Such is the case of black and red on this unit. Elsewhere there are other contrasting patterns, a gray gradient and a red box, bringing all of the elements together in an explosion of color.

"The designer came up with that pattern," said Fernandez, who has been with the company for three years, building their heavy-duty division from one to four trucks. The success of this division and its rapid growth Fernandez attributes to his hands-on activities, from personally answering the phone to filling in when a driver doesn't show up for work.

"I've been doing this for 35 years and when I get in the truck, I'm a happy guy. My customers know that I will go out of my way for them. I'll go anywhere for them and get the job done. People trust me. We don't have a dispatcher. I get on the phone myself and make the personal connections--that's really the key to it."

Having the goods to go with the service goes without saying. With a rotator like this 2014, you can't go wrong.

Brag @ TIW!
Should your truck be featured here? Send a few pics and your contact information to the editor at bdooley@towman.com. You might even be selected to go in print, too, in American Towman magazine!
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Contrasting Mix of Tribal Flames

1 31c7eBy George L. Nitti

Jeremy Beveridge, owner of A&M Auto Repair and Towing in Locust Grove, Virginia, has always been a fan of flame-themed trucks. One of his favorites includes the company's 2016 Ford F-550/Jerr-Dan MPL-40 twin-line self-loader.

"It's pretty simple why I went with flames. They make your truck look hot and cool," he said.

Beveridge started his business in 2010 and since then has added several more trucks to his fleet. His consistent approach to decorating his units has them all wrapped with flames and the same color schematic.

"Representation means everything," he said. "You want to have nice equipment. There is a lot of competition in this area. You don't want to be towing a $50,000 car on a $5,000 truck. Your customers will go elsewhere."

Sharp-looking graphics go a long way to enhance the perceived value of a truck. This F-550 is completely wrapped, executed by Razor Graphics, and stands out, partly because of the blue-and-white flames on the hood and the contrasting orange, white, gray and black flames on the side of the wrecker.

Adding to the truck's superior graphics is its pristine cleanliness.

"I make sure our trucks stay clean and always look good. Every Thursday they are detailed, washed and waxed," Beveridge said.

The 22" American Force wheels and tinted windows add appeal as well.

"The wheels cost me $7,000 for the set," he said.

The modern logo on the truck's side is printed on a vinyl diamond plate and blends with "Auto Repair and Towing" just underneath on a black background.

"We do more auto repair than towing at our shop," Beveridge said. " 'A' stands for Alyssa and 'M' stands for MacKenzie. The company was named after my daughters."

Brag @ TIW!
Should your truck be featured here? Send a few pics and your contact information to the editor at bdooley@towman.com. You might even be selected to go in print, too, in American Towman magazine!
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WreckMaster President Justin Cruse said that the WreckMaster Convention will bring together towers from all over North America to provide a unique and beneficial opportunity to broaden knowledge.
© 2017  Tow Industry Week/American Towman Media, Inc.