The Week's Features
California towman comes to rescue of trooper under attack
Extra-thick low-clearance roadside mat is 2' wide by 4' long
Delinquency on payments highest since 2010
Man of Steel graphics are a company’s moving billboard
Some 32,000-pounds of peanuts makes a mess
Digital Edition
Click Here
Events
AT ShowPlace
Las Vegas, NV.
May 8-11, 2019
Tow Expo Dallas
Dallas, TX.
August 15-17, 2019
AT Exposition
Atlantic City, NJ.
Dec. 4-8, 2019
Don't Miss It!
Tired of losing cash calls because of price?  Learn how to sell value over price and how to get over the price objection. Mike Porter of Speed’s Towing will also show tow business owners how to train your dispatch team to make the sale. Join Mike for his informative session titled, “Selling Your Value to Callers,” during Tow Industry Week taking place at the American Towman ShowPlace, May 8-11 at the South Point Hotel & Casino in Las Vegas, Nevada.

atshowplace.com
logotype
Translate Language  
American Towman Magazine Presents the Week in TowingFebruary 20 - February 26, 2019

A Panorama of Colors

0 20896By George L. Nitti

The tow trucks seen these days are getting bolder, with some punctuated by modern, abstract designs. A recent addition at Hauser's Truck Service of Allentown, Pa., is a case in point. The company recently acquired a 2016 Kenworth T880/Vulcan V-703 35-ton, and did it up boldly.

Bryan Geiger, who has been with the company for five years and drives the truck, played a key role in providing direction for the graphic design.

"When I got the truck," Geiger said, "the owner told me to go and have it done up. So I went to Scribbles and Drips Lettering and Graphics, a graphic design company in Pennsylvania, giving them some instruction. I was looking to have something done that was crazy and bright. Something loud. Not plain, which is what everybody seems to be getting."

The result is this eye-catching wrecker with an interesting modern design. Accentuated with a panorama of colors spanning golds, oranges and blues, the graphics include shapes and lines that span across the truck's body, creating an explosion of colors. Looking closely, one might see what looks like a mechanical wheel, adding a modern touch to its already modernistic dimensions.

Outside of the bold colors, the Kawasaki green found on part of the boom as well as in the company's logo adds contrast against the other imposing colors.

"The truck was initially white and green," Geiger said. "Then we added the vinyl and Kawasaki green. It's definitely an eye-catcher."

Custom touches include the bumper, stainless-steel drop visor, stainless-steel battery box and LED strip lighting.

Brag @ TIW!
Should your truck be featured here? Send a few pics and your contact information to the editor at bdooley@towman.com. You might even be selected to go in print, too, in American Towman magazine!
hd-illus

Superman with Marketing Powers

0 b3c5dBy George L. Nitti

Tow trucks and their graphics are among the best forms of marketing a towing company can use. Phone numbers, colors, logos, slogans and graphics make up the marketing mix essential for branding and recognition.

Founded by the late Tom Forgione in 1999, the people at A-1 Recovery in St. Petersburg, Florida, understand the value of marketing. Over the years, they have decorated numerous tow trucks that piggyback on industry trends, including superhero themes and tributes to the military, first responders and causes like breast cancer and autism awareness.

One noteworthy hero-themed unit features Superman on a 2017 Ford F-450 with a Jerr-Dan wrecker.

"Anything we do is mainly for marketing," General Manager Tyler Gonzalez said. "I wish I could tell you why we used Superman outside of marketing, but I don't really have a good reason. We have been doing it for years."

He added, "Our graphics are a moving billboard. When you have a kid in a car, they are going to pay more attention to it if they like the graphics. I have elderly folks taking pictures. Our tow trucks promote community involvement and awareness while marketing us in the process."

One area of the unit that shouts out is the hood.
"I think it is actually awesome," Gonzalez said. "Superman is ripping apart chains showing his sheer strength."

This full wrap graphic is colorful and captivating, with Superman's full intensity in view, his eyes beaming and emanating super human powers.

The image of Superman is also prominent on each side of the unit.
"We needed a good picture of him flying across the sky," Gonzalez said. "The graphic designer made it up and came through for us."

On the top of the front windshield is the slogan, "Faster than a speeding bullet."

Gonzalez said, "Since we do impound and repo work, it is important that we get off the scene as quickly as possible. ... We don't want confrontation."

Outside of the easily visible phone number on the front side of the unit, towards the back there is smaller lettering that reads #TEAMTOM, a social media plug to the late owner Tom Forgione who passed away at 49 of a heart attack in 2016.

"Tom was a mentor," Gonzalez said. "I got started with him in 2012. He gave us passion for something we didn't know much about and taught us to be self-sufficient in business. He taught us to make everything look right and that image is everything."

Brag @ TIW!
Should your truck be featured here? Send a few pics and your contact information to the editor at bdooley@towman.com . You might even be selected to go in print, too, in American Towman magazine.
Translate Page
Contact Us

WreckMaster President Justin Cruse said that the WreckMaster Convention will bring together towers from all over North America to provide a unique and beneficial opportunity to broaden knowledge.
© 2019  Tow Industry Week/American Towman Media, Inc.