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Co-owner of Thomas Towing in California died Dec. 3
Need to change old laws to reflect increased dangers
Charley’s Crane Service says character represents “kindness”
MX-13 to be offered with two new ratings for 2019
Company cited for unfair and deceptive trade practices
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American Towman Magazine Presents the Week in TowingDecember 19 - December 25, 2018

'Everything's Gonna Be Alright'

0 c68cdBy George L. Nitti

Sometimes a good company slogan goes a long way to serve as a guiding principle for promoting shared attitudes amongst employees. Slogans are frequently found in any conspicuous place on tow trucks, be it the boom or back of the cab, where they are easy to read and remember.

At Red River Wrecker Service of Fulton, Arkansas, and Texarkana, Texas, David Akin said that his father Wayne's daily mantra to customers was to make sure to always tell them that "everything's gonna be alright."

Most of us could use the positivity.

On the boom of Red River's 2013 Kenworth/NRC 50/65 Sliding Rotator, his father's encouraging slogan resides in tribute to his memory.

"My father would always tell his customers, 'Everything's gonna be alright,' " Akin said. "He passed on in 2013 and that just stuck with us. Now we tell our customers that. We know that it's not the best situation at the time; but things will get better."

The rotator was purchased three months ago and was recently wrapped by Digital Effects of Texarkana. It was an entrant in the USA Wrecker Pageant at the AT Expo-Dallas last month.

"We didn't win anything and were disappointed, but we will try harder next time," Akin said. "A lot of the kids liked it."
The reason the kids liked it could be found on the side of the rotator. A large image of the "Incredible Hulk" looms large, depicting Hulk's gritty and fierce fighting spirit.

"It's the strongest truck in our fleet," Akin said. "That's why we went with the Hulk."

Green and purple tribal flames envelop most of the unit.

"A lot of our units have the flames," said Akin. "We have liked the way they were done on our trucks. We went with green to match the Hulk theme."

With this big rotator on the road, disabled motorists can be sure that everything will be alright.

Brag @ TIW!
Should your truck be featured here? Send a few pics and your contact information to the editor at bdooley@towman.com . You might even be selected to go in print, too, in American Towman magazine.
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Charlie Brown to the Rescue

0 7b718By George L. Nitti

Charlie Brown, the endearing Charles Schultz character from the comic strip "Peanuts," is an iconic symbol recognized throughout the world.

At Charley's Crane Service in Landover, Maryland, the character is one of the mainstays in building their brand recognition.

"I've always loved Charlie Brown," owner Tom Showalter said. "He's everything everyone looks for in the world: kindness. As a company we treat our employees like one big family; we care. Charlie Brown helps us represent that."

At the American Towman Wrecker Pageant in Baltimore last month, Charley's 2017 Peterbilt/Century 50-ton rotator was on display, with the image of Charlie Brown on the side of the unit.

In a cartoon bubble next to the character are the words, "How many lanes do you want?"

Showalter said, "When there is a big recovery, we want to be proactive. We want to get traffic moving and casualties out of the way. We use that expression with the police."

Adding to their brand recognition is another key image: the Maryland flag wrapped around its sides. It consists of a nuanced pattern of black and gold checkers with red and white heraldry.

"It's a partial wrap," Showalter said. "We wanted it to appear as if the flag is going through the truck."

For those who are born and raised in Maryland, the flag projects an image of what manager Kevin Herbert said is the greatest state.

The gold and red logo stands out on the doors, the boom and a few other areas.

"We've kept the logo of the company the same since I bought the company 15 years ago," said Showalter. "If you look closely at it, the design is in the shape of a badge, which I call a 'Badge of Honor.' "

The unit's driver is Chip Sanner, who was named a Top 10 WreckMaster for 2018.

The company name has remained the same since the inception of the company more than 60 years ago.

"Back in the day, towing companies were often referred to as crane companies," Showalter said.

"The police still call us requesting 'a crane' to do a recovery," Herbert said.

Brag @ TIW!
Should your truck be featured here? Send a few pics and your contact information to the editor at bdooley@towman.com . You might even be selected to go in print, too, in American Towman magazine!
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