Giving Tribute to the POW/MIA
By GEORGE L. NITTI
Sergeant's Towing in Portland, Ore., dedicates nearly half its fleet to military themes. Of their 16 trucks, seven of them are dedicated to the armed services and their latest addition gives tribute to the POW/MIA.
For those too young to remember the Vietnam War, the early seventies brought much citizen concern over the fate of U.S. military personnel taken as prisoners of war or listed as missing in action. Public outcry brought greater awareness to the issue, which continues to linger on in the hearts and minds of the American public who pledge "You Are Not Forgotten." With their latest wrap, Sergeant's Towing's new 2015 GMC 3500 with a Jerr-Dan body captures the spirit of this campaign.
The first striking image on the black-and-white truck is laid front and center on its hood. The imagery is based on the original and poignant POW/MIA flag, designed by the National League of Families.
On Sergeant's truck, several core ingredients of that traditional flag are highlighted. They include the black silhouette of the bust of a man, a watchtower with a guard on patrol, and a white five-pointed star wedged between the white letters POW and MIA. Below, in white lettering and all caps, is the motto: "YOU ARE NOT FORGOTTEN."
That same imagery, with the addition of barbed-wire fence, is also projected on both sides of the body of the truck. Steve Preston, owner of Sergeant's Towing, gives credit to the art department of Cortez Graphics, a local company that helped him with the design, and explained the process.
"First, we spent a lot of time on the internet researching the POW logo. Then, it is brought to their art department where it is digitally created. They send us the proof; and when we approve, they do a digital overlay on the truck, full scale. It's fairly simple once the design is done."
Preston, a fan of the digital wrap, also pointed out several other advantages including the ability to make it any color you want, requires less clean-up work, involves a short turn-around time from design to finish, and panel replacement being easily done with new digital renderings should areas of the truck become scratched, dented or in need of body repair.
Outside of a sparkling, slick looking truck with exemplary graphics giving tribute to the POW/MIA, the company name is not lost in the mix. Although behind a backdrop of a black and white American flag, Sergeant's company name is accentuated, helped by the all black background that it sits atop, thus serving to punctuate who they are.Brag @ TIW!Should your truck be featured here? Send a few pics and your contact information to the editor at firstname.lastname@example.org. You might even be selected to go in print, too, in American Towman magazine