Eclectic Mix Brings Rotator into Spotlight
By George Nitti
When Ted & Stan's Towing Service of Miami, Fla., set out to cover their new 2014 Kenworth T800/60-ton Jerr-Dan rotator with new graphics, they wanted to do something different. Manager Danny Fernandez said that when he went to Brazil Graphics, he was specific about what he wanted.
"This is our new rotator," he said, "and I don't want any animals on it. No cartoons or monkeys. We want something professional—something that looks clean and good."
That's precisely what they got. A no-nonsense wrap that is an eclectic mix of modern design, classic patterns and funky lettering, all competing for space on a valuable asset that gets plenty of recovery action.
"Ted and Stan started the business in 1947 and they are no longer around. My friend bought it from them a long time ago and kept their name," said Fernandez.
The company name stands out in a large, unique script that is easily visible and is repeated across the doors and boom. The all-red lettering pops out against the black-and-white net-shaped classic pattern that sits behind it. It's a somewhat odd arrangement—but it works. The phone number is clearly visible under the company's name.
When matching two items such as having one solid and one patterned, the resulting combination will most likely work as long as the colors contrast. Such is the case of black and red on this unit. Elsewhere there are other contrasting patterns, a gray gradient and a red box, bringing all of the elements together in an explosion of color.
"The designer came up with that pattern," said Fernandez, who has been with the company for three years, building their heavy-duty division from one to four trucks. The success of this division and its rapid growth Fernandez attributes to his hands-on activities, from personally answering the phone to filling in when a driver doesn't show up for work.
"I've been doing this for 35 years and when I get in the truck, I'm a happy guy. My customers know that I will go out of my way for them. I'll go anywhere for them and get the job done. People trust me. We don't have a dispatcher. I get on the phone myself and make the personal connections--that's really the key to it."
Having the goods to go with the service goes without saying. With a rotator like this 2014, you can't go wrong.Brag @ TIW!Should your truck be featured here? Send a few pics and your contact information to the editor at email@example.com. You might even be selected to go in print, too, in American Towman magazine!